Harbin, where outdoor temperatures often fall below minus 20 degrees Celsius in winter, is China's most popular Internet celebrity city this winter. It attracted nearly 3.05 million tourists during the three-day New Year's Day holiday alone, including Malaysian tourists who came specifically to Harbin to play in Harbin. It brought nearly 6 billion yuan in tourism revenue, setting a record high.
Harbin, located in Northeast China, is known as the "Ice City" due to its special climate and abundant ice and snow resources. The opening ceremony of the 40th Harbin International Ice and Snow Festival was held on the 5th at the Harbin Ice and Snow World, setting off a climax of Harbin's ice and snow tourism. A variety of ice and snow buildings and a variety of ice and snow entertainment facilities are loved by tourists.
Sun Zemin, deputy director of the marketing department of Harbin Ice and Snow World Co., Ltd., pointed out that this year’s Harbin Ice and Snow World will usher in the largest scale in history. The park covers an area of 810,000 square meters and uses a total of 250,000 cubic meters of ice and snow.
Dozens of different ice and snow entertainment projects are set up on the frozen Songhua River, including snow karting, snow circle drifting, etc. Harbin citizen Zou Minhang said: "There are entertainment facilities on the river every year, but as a Harbin native, it was the first time I saw a hot air balloon rising on the river, let alone foreign tourists."
There are crowds of people in front of Hagia Sophia, which looks like a scene from a fairy tale. There are also people who go to great lengths to do makeup and hair styling, just to take photos that will attract attention on social networking sites.